So I recently was reading at great blog post about commercials and it reminded me of my commercial rant..er…more like point and make fun of. I’m sure many of you have seen the new Miller Lite commercials about manning up. Now before I go any further, I’ll just go ahead and say it, “My name is Kyle Smith and I am a beer snob. Well not snob, but I know good beer and sorry but Miller Lite is AWFUL beer.”
The latest Miller Lite commercial really made me think about their marketing strategies because they pretty much call out everyone who drinks their beer…the actually made fun of the Ed Hardy crowd…ummm…hello…news flash…Ed Hardy wearers ARE THE ONES DRINKING YOUR BEER. Way to make fun of your own…next think you know Corona is going to start making fun of people who sit in chairs at the beach.
the blog of kyle t. smith 